IFL

cover

Note: Before I begin I want to add that this is an opinion article, also known as an editorial

March 27, 2017:  the day that 31 NFL owners voted to uproot the Oakland Raiders, and allow the team to find a new home in Las Vegas. Sure, for the Raiders it may be a good option. They are moving to a territory that they would not have to share with anyone except an NHL team. One thing about the business of sports is that, yes, there is a massive business aspect to it; but it is not the same as any other industry.  The difference is the fans. Sure, in other industries there are consumers and customers, but that is still different than fan bases in sports.

Fans are practically owners of the teams. Most of the revenue comes from things that fans do such as buy merchandise, food, tickets, etc… Over the past two years there have been three teams that have left the cities that they have played in (some for 50-plus years) in order to go someplace with a bigger market. Now if this were a restaurant or store, it makes sense. More population equals more potential clients/customers. However these are not stores, these are teams with history. These are teams that integrate into the communities and make a personal and lasting impact on each and every fan. There is a reason that fan bases become family and it is that shared bond and experiences of being a fan of a team.

When teams move, they do not realize they are hurting both the image of the organization as well as their fans. Imagine a business that would abandon its largest stakeholder instead of trying to please said stakeholder. The company’s brand may go up in value, but what is the point of an increase of the brand if there is no loyalty to said brand?

Moving away from a large source of money based upon the “chance” that you could double the current revenue is one of the most greedy business decisions a team could make. The only thing that an increase in brand will help is the cost of selling said franchise.

The NFL, MLB, NHL, MLS, and NBA are a fan run industry. The reason that the sports industry is worth several hundred billion dollars, is mostly because of the amount of fans it draws. Being a fan is more than just liking this or liking that, being a fan is being a part of a community and supporting the team by spending money on gameday and on different things with the teams logo on it.

Why in the world ruin a good thing? Teams seem to think the way to earn more money is just to move to a bigger market. Maybe they are right in the short-term because since the Chargers moved they increased the value of the brand. However, they still have to play at a stadium that is meant for soccer with a low amount of seats. So even though the brand increased and the potential is there, the teams need to win a Super Bowl to make a “fan base” in Los Angeles. However, the owner doesn’t seem to care about championships.

In short, the NFL is going to feel the repercussions. It is hard to support teams that have a history of leaving. Maybe to begin with they will see an increase because of new markets in Los Angeles and Las Vegas. However, they will not see consistent revenue from the teams. With all of the rule changes and everything else, it is soon to be the NTFL (National Touch Football League) instead of the NFL, which would piss off a major target market in sports.

To the Indoor Football League we go!!! Go Rattlers.

Shop for Authentic Autographed Chargers Collectibles at SportsMemorabilia.com
Subscribe

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Shop for Authentic Autographed Chargers Collectibles at SportsMemorabilia.com


Copyright © 2013. All Rights Reserved.