Head & Shoulders
New York Giants All-Pro wide receiver Odell Beckham Jr. plans on sitting out offseason training activities while waiting on a new contract. This season, Beckham is scheduled to make $1.8 million. The 12th pick in the 2014 NFL Draft, Beckham is finally able to talk money with the organization as he heads into his fourth season on the team. Under his current deal, he is the 64th highest paid receiver in football.
The problem for Beckham is the Giants have all the leverage in the situation. He is locked in to playing for $1.8 million this season. They will certainly pick up his fifth-year option since he was a first round pick. The fifth-year option will pay the average of the third though 25th players selected in his draft year (approximately $8.5 million). For the record, the wide receivers that fall into that category are Sammy Watkins (selected 4th), Mike Evans (7th) and Brandin Cooks (20th).
Beckham is, whether he likes it or not, locked in for the next two seasons at $10.3 million. Even after the next two seasons are over, the Giants could franchise tag their franchise player for two more seasons. The risk is having a player who is already at the top of the list when you think of NFL divas turning into a complete malcontent and disruption in the locker room.
In addition, players around the league will be watching this situation to see how the Giants’ front office conducts their business. For all the drama and hype Beckham brings, there is no question he is one of the first names you think of when you list the best wide receivers in the NFL today. If the Giants aren’t willing to pay a bona fide superstar what he’s worth, why would a free agent consider going there?
The only recourse Beckham has is to sacrifice his pocketbook. While reports indicate he will be present at mandatory training camp, if he is truly adamant in his desire to get a new long-term deal this year he must sit out indefinitely. The outcry from the fans and local media has worked in the past but what resonates more is when the absence affects wins and losses. If Beckham stays home after the season begins his absence will directly impact wins and losses. The more they lose, the more pressure the front office will feel to get him in house.
Despite his paltry NFL salary, Beckham won’t be hurting for money. He already is a well-known pitchman for Head & Shoulders, Foot Locker and Lenovo. In May, he signed a massive endorsement deal with Nike for five-years/$25 million with the potential to reach eight-years/$48 million if certain benchmarks are met.
In the end, the logical scenario if for the Giants to acquiesce and pay Beckham like the legitimate superstar he’s become. To draw out his big mulit-year payday will only hurt the franchise in the long- and short-term. Without a deal, Beckham will most likely feel extremely disrespected and that feeling is likely to manifest itself on the field.
To nickel-and-dime Beckham will reflect badly not only to potential free agents but to the players on the roster now. How will Sterling Shepherd feel when his time comes? How will the other leaders on the team feel when it is time to talk extension if the Beckham saga drags on for the next four seasons?
We all know how great a receiver Beckham is and so do the Giants. Keeping him on the cheap is good business until it hurts your business. The right thing to do (which is why it probably won’t happen) is to follow the iconic words of Teddy KGB from the movie Rounders and…
The Greg One