Over the weekend the San Diego Chargers released a brand-new four-and-a-half minute sizzle ad, launching their movement to win the stadium vote in November. The ad, narrated by Chargers’ legend and Hall-of-Fame quarterback Dan Fouts, shows a beautiful 3-D rendering of the stadium, complete with improvements to the cityscape both physically and financially. Edited versions of the ad will be seen on local television soon.
The ad spearheads a full mass media campaign blitz which will also cover print, radio and social media. In addition to the Chargers’ efforts, citizen-led fan groups such as Save Our Bolts, Die Hard Bolt Club, San Diego Chargers Backers, Bolt Pride and others will cover the streets of San Diego by foot, detailing the stadium plan and encouraging citizens to vote YES in November.
To view the full-length stadium ad, click on the image below.
The ad is funded by Citizens for Sports, entertainment and Tourism with major funding from Chargers Football Company LLC. Major bulletpoints in the video stress the fact that there will be no new taxes levied on San Diego citizens. The funds would instead come from tourists, convention-goers and out-of-town business people staying in local hotels.
The 55-year history of the Chargers in San Diego is highlighted going back as far as Fouts’ famed ‘Air Coryell’ era to the current Philip Rivers-led era. The CGI-renderings show a beautiful state-of-the-art facility with a convention center annex. The deck of the annex would feature multiple viewing balconies and a grass-covered rooftop ‘sky garden’ where patrons can enjoy a panoramic view of the San Diego skyline.
The stadium would hold 61,500 fans and when they host the Super Bowl, seating could be expanded to hold 72,000. As Fouts so eloquently asks in the video, “What could be sweeter than Raiders, Broncos and Patriots fans all helping pay for the project, when they pay their hotel bill?”
The video is capped by Chargers’ owner Dean Spanos, speaking on behalf of the entire Chargers organization.
“This new facility will be much more than a stadium, it will be a world-class event center for San Diego that will create new convention space and attract new sports and entertainment events year-round. I hope you’ll take some time to consider our proposal and know that we’re here to listen and respond. San Diego is our home, and I believe the best is still to come for all of us together. So please, join with us.” Spanos said.
The video is remarkable and would be a boon to the San Diego economy for decades to come. In the short-term, tons of new city and government jobs will be added. Stadiums take time to build and this stadium could take 5-7 years to complete. Money from the approved hotel rate hike would go into the general fund after the stadium revenues are fulfilled. That money can go anywhere from repaving roads, improving schools and improving outdated features of the city.
San Diego is the greatest destination city in America, every travelling convention, trade show, major concert act would make San Diego a priority. Special attraction events such as the Olympics, World Cup, Final Fours, Wrestlemania and the yearly return of Comic-Con would ensure there is no off-season when it comes to the amount of money the city stands to make.
Citizens of San Diego, you owe this to yourselves and to your families. All it takes is a Yes vote at the polls in November to provide the brightest future, not just for the Chargers, but for the city of San Diego and its’ people for decades to come.
When all those annoying Broncos, Raiders and Chiefs fans roll into town bragging about how great their team is, we can just smile and thank them for building our new stadium. What do you think Bolt Nation? Will this get a YES vote from you in November? Leave your thoughts in the comments below.
The Greg One
It is no secret that San Diego is a bandwagon sports town. When regular season home games look more like away games; from the sea of orange that we witness whenever we play the Denver Broncos in recent years, or the black hole that gets created whenever the Oakland Raiders come to town. The stadium is too easily overrun on gamedays, which is something that needs to change, and Chargers fans can actually control whether or not this occurs.
However, that argument is for another time. The reason I bring it up now, is because it will draw attention and hopefully make people realize that the Chargers cannot just rely on Chargers fans to come out for the needed 50% plus one vote in November unless we are doing well on the field.
What the Chargers organization must do is be able to showcase all that the new stadium would be able to do. They also must partner with local San Diego hot spots and events in order to draw a wider range of voters in to the new idea. For example: promotions through the Broken Yolk Cafe, Hodad’s, the San Diego Padres, Sea World and last, but certainly not least, Comic-Con promoters.
It is hard to convince someone who may just be a casual football fan to give their vote to a team who in the last two seasons has not finished higher than third in their division.
So, if the Chargers organization can promote the stadium before the ballots are cast, as not just a place to play football, but a place in which economic growth is a guaranteed reality, then, clearly, it would entice even those residents in San Diego who are not fans of the Chargers.
In recent memory, Comic-Con is one of the biggest events in San Diego’s history. If they are able to establish a museum that would guarantee tourists more than one week a year, that would prove to be a sustainable, year-round revenue. Not to mention, the jobs that would be created for future San Diegans would increase exponentially due to the number of non-football events that would take place throughout the year.
The stadium plan will fail if the Chargers rely on just Chargers fans in the area to come out and vote. The only way this will work is if the Chargers organization is able to use all of these other organizations, and ways of promoting the non-football benefits to the city. Should the Chargers be able to put together a viable, convincing stadium plan, it should be a slam dunk.
Although the doubters, even fans of the team, may come out in droves, stating they are not going to get behind a stadium plan keeping the Chargers in San Diego, it is up to all of the educated fans to do their due diligence in ensuring said doubters regarding all of the opportunities which would lie ahead should a stadium be granted to the NFL team which currently resides in America’s finest city.
For more information regarding the stadium situation, please keep in locked on BoltBLitz.com for all of the news you need to know.
The San Diego Chargers are an essential part of the San Diego community, whether people would like to realize it or not. They are as big if not bigger than the Padres in the San Diego area. Not only would it be a disservice to the fans to let the team move, it would also be a major disservice to the city at large.
A new stadium would bring in all sorts of new revenue. Among them are advertisements, restaurants, tourism, and especially sports fans that want to see something new. If they were to extend the convention center and go with the Convadium plan, that would guarantee that San Diego will be a permanent home for one of the most beneficial events for the San Diego economy in the cities’ recent history, Comic-Con.
Comic-Con has brought in several hundred million dollars in just one appearance. Imagine the amount of tourists all around the globe that would go to visit the new Comic-Con museum. With this museum, one can still bring in stars such as William Shatner, Mark Hamill, and Robert Downey Jr., to do autograph signings and still make money in the offseason. The Comic-Con museum would only be a small part of the massive revenue that the city would bring in.
The rest comes with the territory of having a new stadium. The stadium can host more than just football games, it can hold concerts, and other sporting events. For example, the University Of Phoenix Stadium in Glendale, AZ, was able to host the College Football Playoff Championship game, will hold a Guns-N-Roses concert, a One Direction Concert, and even world soccer recently with the Copa America match that was just held there.
All of these events benefit the city’s economy. When people come to the events, they don’t just attend the event and leave, they go and spend their money at restaurants, buy commemorative merchandise in the stores surrounding the venue, and some even pay for public transportation to and from the event.
The biggest reason that this stadium is a good idea, is the same reason that the Chargers play every single Sunday during the season, the Super Bowl. No company spends any less than ten million dollars to get their name associated with the Super Bowl. The advertising is just one small part of it, the rest comes with tickets to the game, the gambling surrounding the game, and of course, tourism. When New Orleans hosted the Super Bowl, it brought in 480-million dollars to the city’s economy according to Fox Business.
Hosting a Super Bowl can be considered a city’s chance to show off to all sorts of perspective tourists that a city like San Diego, with Cornado, Seaworld, and any beach in the area, is practically guaranteed to have repeat tourism. Obviously, it will cost a lot to build, but adding that three-percent hotel sales tax will be sure to cover it. It’s worth it with the city making a large profit, with zero taxpayer dollars involved. The possibilities are endless.
Agree or disagree? Post your thoughts in the comments below. Thank you for reading.