Broken Yolk Cafe
It is no secret that San Diego is a bandwagon sports town. When regular season home games look more like away games; from the sea of orange that we witness whenever we play the Denver Broncos in recent years, or the black hole that gets created whenever the Oakland Raiders come to town. The stadium is too easily overrun on gamedays, which is something that needs to change, and Chargers fans can actually control whether or not this occurs.
However, that argument is for another time. The reason I bring it up now, is because it will draw attention and hopefully make people realize that the Chargers cannot just rely on Chargers fans to come out for the needed 50% plus one vote in November unless we are doing well on the field.
What the Chargers organization must do is be able to showcase all that the new stadium would be able to do. They also must partner with local San Diego hot spots and events in order to draw a wider range of voters in to the new idea. For example: promotions through the Broken Yolk Cafe, Hodad’s, the San Diego Padres, Sea World and last, but certainly not least, Comic-Con promoters.
It is hard to convince someone who may just be a casual football fan to give their vote to a team who in the last two seasons has not finished higher than third in their division.
So, if the Chargers organization can promote the stadium before the ballots are cast, as not just a place to play football, but a place in which economic growth is a guaranteed reality, then, clearly, it would entice even those residents in San Diego who are not fans of the Chargers.
In recent memory, Comic-Con is one of the biggest events in San Diego’s history. If they are able to establish a museum that would guarantee tourists more than one week a year, that would prove to be a sustainable, year-round revenue. Not to mention, the jobs that would be created for future San Diegans would increase exponentially due to the number of non-football events that would take place throughout the year.
The stadium plan will fail if the Chargers rely on just Chargers fans in the area to come out and vote. The only way this will work is if the Chargers organization is able to use all of these other organizations, and ways of promoting the non-football benefits to the city. Should the Chargers be able to put together a viable, convincing stadium plan, it should be a slam dunk.
Although the doubters, even fans of the team, may come out in droves, stating they are not going to get behind a stadium plan keeping the Chargers in San Diego, it is up to all of the educated fans to do their due diligence in ensuring said doubters regarding all of the opportunities which would lie ahead should a stadium be granted to the NFL team which currently resides in America’s finest city.
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